

From the Hangar they can take on two main paths: building ships creatively in the Creative Builder or taking on challenges for the Star Wars characters in the Mechanic Bay. Kids land in the Wheel, a location from the LEGO Freemakers Adventures. My role in the project was to lead the UX, working closely with the Art Director and Tech Director, concepting and producing the UX deliverables first for the base app and then for the upcoming updates. LEGO Star Wars Force Builder is a platform where kids can creatively build ships from their favourite Star Wars characters, take on challenges and participate in a community where they can share their creations. North Kingdom was contacted to help LEGO in their digital transformation.
